InMaricopa Media Kit

Media Kit for InMaricopa

MARICOPA. DELIVERED.

Maricopa’s hyperlocal advertising source since 2004

44400 W. Honeycutt Road, Suite 101 Maricopa, AZ 85138 (520) 568-0040 Advertising@InMaricopa.com

www.InMaricopa.com/Advertising

“

// WHO WE ARE Our Values 1. Integrity 2. Accountability

3. Open, honest, real-time communication 4. Prosperity for clients, community, company

“InMaricopa and their attentive staff have always provided Maricopa Unified School District with ‘exceeding expectations’ service. As a former advertising salesperson and manager, I love the proactive and creative marketing ideas InMaricopa provides ... no high-pressure sales, just a genuine concern for our organization and our image within the community. Highly recommended!” TOM BECKETT MARICOPA UNIFIED SCHOOL DISTRICT “There is no better way to reach so many residents of Maricopa than through InMaricopa. When we last surveyed our patients, at least half acknowledged

Your Marketing Team

Vincent Manfredi OWNER / ADVERTISING DIRECTOR Vincent has a diverse business background in both the private and public sectors. A Maricopa resident since 2010, he is a member of the Maricopa City Council having served as Vice Mayor and Interim Mayor, and chaired the successful Maricopa Unified School District budget override initiative. Serving the community is a passion of Vincent’s and exemplified by his aiding charitable causes such as the local food banks and many youth organizations. Scott Bartle PUBLISHER Scott has more than 25 years of marketing and management experience and founded InMaricopa in 2004. His community involvement has included serving as president of the Maricopa Unified School District Governing Board and Indiana University Alumni Club of Phoenix. Scott is a graduate of Maricopa Citizens Leadership Academy, Valley Leadership, Scottsdale Leadership, Center for Rural Leadership and Flinn-Brown Civic Leadership Academy.

Michelle Sorensen DIRECTOR OF ACCOUNTING & SPECIAL PROJECTS Michelle spent her life in California and Washington before moving to Maricopa in 2013. Her varied career has included positions as credit and collection manager, advertising executive secretary, financial text editor and stenographer. Michelle has been facilitating ad campaigns for our clients since 2016.

Bryan Mordt PHOTOGRAPHER/VIDEOGRAPHER Bryan Mordt picked up his first camera in 1984 while in Navy bootcamp. He’s been shooting everything from weddings to sports to nature since. While raising his two daughters, Bryan ran a successful custom pool cue business for more than 25 years. Bryan and his wife, Jenece, have been married six years and have four kids. Bryan enjoys time with my family, hiking, kayaking, camping and his newest role of Grandpa. Bryan enjoys capturing the heart of Maricopa and sharing it with the community.

they had seen our advertisement and

articles.” CAMILLE CREZEE MARICOPA FOOT & ANKLE

// WHAT WE DO

We are an extension — and in many cases the entirety — of your marketing department, focused on: ü Communicating your message to tens of thousands of household decision-makers. ü Helping you stand out from your competition. ü Enhancing your company’s brand awareness and credibility. ü Leveraging our many resources to support your marketing efforts. ü Generating you new customers and make you more money. ü Developing an advertising campaign that has your specific target in mind, fits your budget, uses the right media and chooses the most effective message and visuals for your brand.

“Any business seeking to grow in Maricopa should not overlook the invaluable resources provided by InMaricopa.” RAY NIEVES 911 AIR REPAIR

Mission Inform readers/viewers. Enrich advertisers.

September 2022

www.InMaricopa.com

$284 million man Realtor Dayv Morgan rides ups and downs of market to success

GOVERNMENT • BUSINESS • EDUCATION • HOME • MORE

We want to make Maricopa great. We are passionate about our community and dedicated to contributing to the success of business owners and operators.

“I have already taken in many calls from InMaricopa.com readers. Your whole team has made all this very painless and have exceeded expectations. Why did I not do this sooner?” BRUCE MCLAUGHLIN MCLAUGHLIN AIR CONDITIONING AND HEATING SERVICE

How important is InMaricopa to you as a source of Maricopa news and information?

4 out of 5 PEOPLE VIEW INMARICOPA AS A

“VERY IMPORTANT” OR “EXTREMELY IMPORTANT” SOURCE OF LOCAL NEWS AND INFORMATION

2022 InMaricopa Community Survey

“

DIGITAL // SOCIAL

// HOW WE DO IT Best Product + Best Distribution = Best Results InMaricopa offers market-leading products in print, digital and social media, and video production and promotion. Our services grow with our clients’ needs and also include advertising via email, text, door-to-door, promotions, product placement, and branded apparel and merchandise.

“InMaricopa has been our best advertising partner – by far! We have new clients coming in almost daily with our InMaricopa ad in hand. By teaming up with InMaricopa, it shows we are part of the local Maricopa community.” CHRIS SCOGGIN | CS CPA GROUP

// DIGITAL

Maricopa’s only daily news and advertising source since 2004

100,000± monthly users Two-thirds female readers 24/7 exposure

96% OF MARICOPANS GET NEWS AND INFORMATION FROM INMARICOPA.COM

// SOCIAL 42,000+ ORGANIC, UNPAID SOCIAL MEDIA FOLLOWERS

“Our new business saw growth six months ahead of projections in the first 90 days due to the exposure created partnering with the magazine. Our partnership with InMaricopa is the best decision I have made for my new company. GENEVIEVE RODRIQUEZ THE MAIDS OF MARICOPA

2022 InMaricopa Community Survey

Facebook Demographics Gender

• Parents more often utilized

InMaricopa.com and social media to get information about the city. • City voters voiced a greater reliance on InMaricopa.com and the city website. • Homeowners more often relied on InMaricopa.com and the city website, while renters listed friends/ neighbors and social media as how to get information about Maricopa.

34% MEN

66% WOMEN

Age

5% 10% 15% 20%

2017 Maricopa Citizen Attitude Survey

18-24

25-34

35-44

45-54

55-64

65+

Advertising Rates

Effective October 2024

Digital

InMaricopa.com Banner Ads 25,000 Impressions

Client $700 $600 $600 $400

Leaderboard

$350 $300 $300 $200

Half Page

Medium Rectangle Super Leaderboard

*Ask about design rates

InMaricopa.com Directory Ads 1 Featured $99/mo.

$79/mo. $49/mo. $29/mo.

INCL

Premium Standard

$69/mo. $39/mo.

N/A N/A

1 Requires annual investment.

Employment Ads Featured 2

$75

$350 $250

Standard

$50

Unlimited Standard Job Ads

$300/mo. $450/mo.

Website Development & Digital Marketing

Featured job ad upgrade with unlimited

$25

$50

2 Includes social media post, preferred placement, enhanced features

Contact us to discuss strategy for responsive website development, search engine optimization, social media marketing, geofencing, retargeting and more.

Social Media Promotional Post/Share

$150

$185

Real-time Feed (Min 6 months)

$175/mo. $250/mo.

Advertorial 3 InMaricopa.com advertorial

$450

$650

3 Includes email, social media post

Email Sponsored email banner

$75

$125

Text Text Only

$185 $375

N/A N/A

With photo

(520) 568-0040 Advertising@InMaricopa.com InMaricopa.com/Advertising

VIDEO

MARKETERS WHO VALUE VIDEO AS “IMPORTANT PART” OF THEIR MARKETING STRATEGY wyzowl 92%

SOCIAL MEDIA USERS WHO PREFER VIDEO OVER OTHER TYPES OF CONTENT SproutSocial 50%

“InMaricopa provides excellent local marketing opportunities for

MORE WEB TRAFFIC FROM SEARCH ENGINES FOR BRANDS THAT USE VIDEO WiX 41%

SOCIAL MEDIA USERS WHO WANT MORE VIDEOS FROM BRANDS wyzowl 85%

large and small businesses. …

InMaricopa has been a valuable partner for our company.” BRYAN JOHNSON ORBITEL COMMUNICATIONS

25%

MORE LIKELY CONSUMERS ARE TO BUY AFTER WATCHING A PRODUCT VIDEO WiX 85%

MARKETERS WHO SAY LIVE VIDEO IS THE MOST VALUABLE TYPE OF SOCIAL CONTENT WiX

CONSUMERS WHO USE YOUTUBE SproutSocial 74%

TWEETS WITH VIDEO GET 10 TIMES MORE ENGAGEMENT SproutSocial 10x

“My business has grown more than 35% since advertising with InMaricopa. I love how they offer opportunities to promote my business in other ways to like the high school graduation guide, New Resident & Visitor Guide and contests InMaricopa does for the community.” ARLEY HOLLOWAY | ARIZONA BUG GUYS

// VIDEO

Production Do you have a video marketing strategy? Does it rely on a cell phone and random Facebook likes? Let InMaricopa’s team of professional videographers, copywriters, editors and marketers promote your business. Packages include creative meeting, video shoot including B-roll, and editing. Check out samples of our work at YouTube.com/InMaricopa.

Promotion Now that we’ve produced a high-quality, engaging video for you, what comes next? Now, we promote it. Aggressively. We leverage our website (and yours), mobile and social (and yours) to maximize viewership by potential customers. We can also promote your company with placement in our Editorial videos.

“

// INMARICOPA MAGAZINE

Published since: 2006

Frequency: Monthly

Circulation: 29,000± (Total Market Coverage) plus prominent exposure on InMaricopa.com

“InMaricopa’s various platforms provide an excellent avenue to reach the entire Maricopa community at an affordable cost.” JON CORWIN | GLOBAL WATER

Distribution: Mailed to every household, business and box in 85138 and 85139 ZIPs, and distributed in model home centers, restaurants, grocers, hotel rooms, medical offices and other local merchants.

SPECIAL SECTIONS January......................Food & Drink

May..............................Graduation, Mother’s Day June.............................Graduation, Father’s Day July.............................. Election September...............Real Estate October.....................Health, Election

November................. Veterans December................. Holidays

How many times do you look at each issue of InMaricopa magazine? 65% OF MARICOPANS LOOK AT EACH MONTHLY EDITION OF INMARICOPA MAGAZINE 2 OR 3 TIMES

53% OF READERS HOLD ONTO THE MAGAZINE FOR MORE THAN A MONTH.

“Our sticky note on the cover of InMaricopa magazine works better than EDDM!” TRACEY NAGY | THE UPS STORE

How many people in your household read InMaricopa magazine?

57%

9 out of 10 PEOPLE LIVING IN 85138 AND 85139 READ IINMARICOPA MAGAZINE

28%

“It’s affordable and [we] get results.” CHERYL HOCTOR HIDDEN VALLEY AUTO PARTS

2022 InMaricopa Community Survey

Advertising Rates

Effective October 2024

InMaricopa Magazine

Each 1

24x & $3,375 $2,250 $1,900 $1,450 $1,200 $800 $650

12-23x $4,200 $2,800 $2,300 $1,750 $1,350 $1,000

1-11x

2-page spread, premium placement Full page, premium placement Full page, standard placement

<10¢

$5,200 $3,500 $3,000 $2,250 $1,750 $1,250 $1,000

<7¢ <6¢ <4¢ <4¢ <2¢ <2¢

Two-thirds page

Half page Third page

Quarter page

$750

Business Directory 2 Directory ad Directory listing 3

$199/mo. $125/mo.

Special section ads space-available at rate 4 . • Food (February) • Graduation (May) • Home Improvement (August) • Health (October)

1 Estimated cost per household at 24x rate. 2 Requires annual investment. 3 Complimentary with display ad. 4 Third- and two-thirds-page ads not available.

Contact us for additional opportunities, including: • Back-cover ad • Front-cover ad • Section sponsorship • Advertorials

56% OF READERS HOLD ONTO THE MAGAZINE FOR MORE THAN A MONTH.

FREE Magazine business directory listing and InMaricopa.com premium business directory ad with purchase of display ad.

(520) 568-0040 Advertising@InMaricopa.com InMaricopa.com/Advertising

Advertising Rates

Effective October 2024

New Resident & Visitor Guide

The uber-popular, hyperlocal New Resident & Visitor Guide is a must-have for businesses looking to acquire new customers at the perfect time. The New Resident & Visitor Guide is hand-delivered to all new residents, polybagged with branded merchandise from select partners and distributed at Copper Sky, chamber of commerce, city hall, model home centers, hotels, etc.

Advertisement (per year)

Partner 3

Client $2,950 $1,1975 $1,650 $1,050

2-page spread, premium placement Full page, premium placement Full page, standard placement

$2,800 $1,800 $1,500 $900

Half page

Quarter page Directory ad

$600 $200

$750 $300 $150

Directory listing a la carte 1

Inserts 2 (per month) Opportunity to insert fliers or branded merchandise into hand-delivered New Resident & Visitor Guide packages. 1 Free with full-, half- or quarter-page ad 2 Available only to New Resident & Visitors Guide advertisers 3 Partners are Business Partners and other annual clients Contact us for additional opportunities, including: • Video welcome at InMaricopa.com/Welcome • Sponsorship of InMaricopa.com/Welcome • Front-cover exposure • Back-cover ad placement • Complementary digital campaign

$100

Lock in same low rate for 2025 and 2026!

(520) 568-0040 Advertising@InMaricopa.com InMaricopa.com/Advertising InMaricopa.com/NewResidentGuide

// MARICOPA HEALTH GUIDE

HEALTH GUIDE www.InMaricopa.com

Published since: 2017

Frequency: Annual

Circulation: 36,000+ plus prominent exposure on InMaricopa.com

“Advertising with InMaricopa is money well spent!

Distribution: October issue of magazine plus year-round in New Resident & Visitor Guide

CHRIS SPEAR ROOTS EATERY

Advertising: Covers, advertorial, display, directory, map

// NEW RESIDENT & VISITOR GUIDE