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REAL ESTATE GUIDE
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Morgan said in 2017 he became the No. 1 realtor in the nation for HomeSmart Success. The following year, he was again ranked as the company’s top agent in Maricopa County transactions, with 148. According to a HomeSmart press release, that placed Morgan in the “top one-half of 1% of more than 1.3 million In an industry with a high turnover rate — most sources say more than 80% of agents do not renew their license after two years — Morgan credits his longevity to a service-first mindset shaped by years working in restaurants. “I work mostly with sellers, but I also work with buyers. I see this as a service industry, so just like when I worked in restaurants and waited tables for many years, I take a lot of pride in the work I do,” he said. “It’s making sure my clients are satisfied and feel like they made a good choice.” licensed agents in the U.S.” Why service still wins
Morgan first moved to Maricopa in 2006 for a familiar reason: the cost of housing. “That’s really what it came down to; Maricopa was within our budget, and it was what we could afford, basically,” he said. While he briefly explored working throughout the Phoenix metro area, Morgan ultimately made a deliberate choice to focus on Maricopa. “I think every realtor dreams of having business everywhere. But I guess it came down to feeling a lot more confident in Maricopa,” he said. “I decided I’m going to focus on Maricopa, and it would just be me.” That decision paid off. Morgan has sold more than 1,300 Maricopa homes over the last 16 years, averaging more than 81 homes a year. “I feel a lot more confident staying in Maricopa and confident that I’m the best in Maricopa,” he said. His track record backs that up.
“I learned quickly that there’s a lot more to the job than just unlocking doors or writing contracts,” Morgan said. “There’s a lot that goes on behind the scenes.” He stuck with it and eventually began working with a different family member buying and flipping foreclosed homes, a stretch that accelerated his learning curve. “That was my big break into real estate. That gave me a lot of experience selling homes right out the door,” he said. “Every day I was actively seeing properties, pricing them out, figuring out what they would go for, what it would take to sell them. I was doing that analysis all day, every day.” Making Maricopa the plan Eventually, the foreclosure market dried up, and Morgan transitioned into more traditional real estate work. As his career evolved, so did his connection to Maricopa.
“I work mostly with sellers, but I also work with buyers. I see this as a service industry, so just like when I worked in restaurants and waited tables for many years, I take a lot of pride in the work I do.” DAYV MORGAN
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The work was a sharp contrast from the daily frenzy of his years in the Valley restaurant industry. But when that moment coincided with a housing market crash, the Great Recession and sudden unemployment, Morgan took a risk and didn’t look back. Learning fast in a broken market Armed with a marketing degree from Arizona State University and no formal background in real estate, Morgan earned his license and entered the industry at a time when few would have called it stable. The year was 2009, and the market was volatile. Foreclosures dominated listings, deals could fall apart with little warning and success often depended on how well an agent could manage chaos.
HomeSmart realtor Dayv
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Morgan greets a client on Jan. 12.
DAYV MORGAN’S FIRST EXPOSURE TO THE REAL ESTATE industry came through family and impeccable timing.
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It was 2008, and a relative was looking to buy a few homes in Maricopa as future rental properties. He asked Morgan to connect with a local realtor and tour homes to make recommendations. “It was actually kind of fun. I found it very enjoyable to just go around and look at homes, look at different floor plans,” he recalled. After the family member bought several of Morgan’s recommendations, something clicked. What started as a favor turned into the spark for a new career. “Not having known anything about real estate, I naively thought, ‘This would be a fun job because all you have to do is open doors and show people homes,’” Morgan said.
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InMaricopa.com | February 2026
February 2026 | InMaricopa.com
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