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The Wild West Music festival included rides of all kinds with a full midway.
parking fees, sponsorships and profits from any food and beverages the promoter may sell. SLE and the city already have a feather in their cap in that sponsorship revenues came in higher than expected at more than $88,000. The initial forecast outlined in the contract was for $75,000. However, achieving profitability through ticket sales may prove to be an uphill battle as prices were anywhere between $5 and $300. While an average ticket was supposed to cost $30 for one day, many discounted tickets were sold for the last day, as part of the Community Day promotion. There were also early-bird discounts given as well as last-minute discounts. The attendance goal outlined in a marketing memo shared between SLE and the city was to attract 10,000 attendees over the course of the three-day event, meaning from the outset, the city was willing to pay $35 for each person to attend the festival. The average daily ticket went for no more than $30. Lots of moving parts The Wild West Music Fest featured several musical acts of national and international acclaim, a midway including nine rides and attractions along with all the games and the food you’d expect at such an event. Vice Mayor Rich Vitiello felt it was a coming out party for the city. “These three days were so impressive. We brought people from all over the state,” Vitiello said Nov. 7. “The staff worked day and night for weeks on end to make this happen for our city and to put us on the map.”
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