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agree with the rent you expect. This is where landlords need to consider sometimes the most expensive rent is the one they will never collect. Suppose you are asking $1,900 per month, but comparable homes are attracting tenants closer to $1,800. Holding firm for another month in hopes of getting that extra $100 can cost you $1,900 in lost rent. Even if you eventually get your asking price, it could take 19 months at the higher rent just to recover that one month of vacancy. Price may not be the only problem Before reducing the rent, however, look at the entire picture and consider how your property compares with the competition. Is the landscaping attractive? Is the interior clean and move-in ready? Are the photographs helping the property or hurting it? Are prospective tenants able to schedule showings easily? Are inquiries being answered promptly? Remember, tenants have choices. When several similar homes are available, small differences can determine which property gets rented first. The market is giving you clues A rental listing provides feedback even when nobody says a word. Plenty of inquiries but few showings may indicate a presentation or scheduling problem. Showings without applications may point to price, condition or competition. Very little activity at all should cause you to reconsider how the property is positioned in the market. The answer is not always to lower the rent. The challenge is identifying what is preventing a qualified tenant from saying yes. If your property has been sitting longer than expected and you’re not sure why, give Crest Premier Properties a call. We can take a fresh look at the property, the competition, and the asking rent — and help you determine what may need to change.

“W HY IS MY HOUSE NOT RENTING?” Landlords ask us this question when a property has been on the market longer than expected. Let’s say you listed a rental property three weeks ago. The photos look good. The house A vacant rental costs money. Before cutting the rent, look for the real problem BY SHERMAN AND EUPHEMIA WEEKES When your rental sits, the market is talking

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is clean. You checked a few other listings and believed the rent is reasonable. But the phone isn’t ringing. Maybe you have had a few inquiries or showings, but no qualified applications. Another week passes, and you begin wondering whether you should lower the rent — or wait for the right tenant. Here are three things to consider when waiting on your next tenant. Waiting has a cost Unfortunately, one of the hardest decisions for a landlord is accepting the market may not

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