REAL ESTATE
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BUILDING COMMUNITY IN VERRADO Q&A with K. Hovnanian Homes’ Ashley Coleman
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A S ONE OF VERRADO’S LONGTIME BUILDERS, K. HOVNANIAN HOMES has helped shape the Buckeye community from its early years into one of the West Valley’s most desirable addresses. Vice President of Marketing Ashley Coleman shares how the company approaches homebuilding in Verrado, what today’s buyers are looking for and why the master-planned community continues to stand out across Arizona.
New homes are under construction in Verrado in October.
InBuckeye.com
Ashley Coleman
July 2025
everyone. Not only does Verrado offer beautiful amenities, but it’s centered around small parks that provide open space and outdoor havens for every resident. The addition of Victory made it possible to have an ideal space for friends and families to live together in every stage of life. What is K. Hovnanian’s approach to building communities? K. Hovnanian Homes is dedicated to elevating
homes to ensure our homeowners live in an affordable yet luxurious home they’re proud to show off to friends and family. Our Looks program provides a fully curated design throughout the home. Residents choose from a Classic, Loft or Farmhouse Look that carries throughout their home, offering a cohesive, beautiful and stylish environment for everyone. What do today’s homebuyers value most? Customers today are smarter than ever. They enter our doors armed with research and want a home that is efficient, stylish and affordable. They know their style thanks to social media and home-improvement television, and they are clear on their expectations as far as financing. What advice would you give first-time homebuyers? Do your research and seek out experts to help you. Our most successful first-time homebuyers see everything they can to understand what they like, what they don’t and what compromises they’re willing to live with. They also partner with knowledgeable real estate experts — whether independent agents or our internal sales team — to understand the homebuying process and get the most out of it in the least stressful way possible.
What makes Verrado an attractive place to build? Verrado is the ultimate master-planned community in the Valley. K. Hovnanian Homes has been proud to partner with DMB Development for many years, and it’s been a pleasure to see Verrado grow from a state-of- the-art community with a quaint downtown into what it is today. Verrado has everything you could possibly want and appeals to
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InBuckeye.com | November 2025
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